Promote Animal Welfare and Society Kindness.
Support TNRM as the main method of managing strays.
Leverage stakeholders strength through Partnership.
Adopt a "whole of society" approach through the "Komuniti-Kerajaan Prihatin" partnership.(SDG17)
Create an inclusive society, meeting the interest of all stakeholders. (SDG11)
Education towards Responsible Pet ownership.
Uphold integrity, transparency & governance. (SDG16)